See the information model
The information model behind visibility, profitability, and growth
Organizations don’t struggle because they lack data. They struggle because the information needed to answer critical business questions is spread across disconnected systems, spreadsheets, and processes.
The Heno Information Model organizes information around the questions every organization must answer:
Who generated the activity?
What occurred?
When did it occur?
Why did it occur?
Where did it occur?
How is it connected?
By standardizing how information is captured, organized, and connected, organizations gain the visibility required to produce consistent reporting, support decision-making, and scale as the business grows.
